The three of the biggest magazine and multi-media publishers include:
- IPC
- E-Map
- Bauer
Researching these three bigest multi-media publishers allows me to gain knowledge and understanding of which publisher is most suitable for my music magazine "ALL POP ACCESS"
IPC
IPC Media is the UK's leading consumer magazine publisher with approximately 90 brands and selling 350 million magazines every year. IPC is said to reach approximately 70% of women and 50% of men within the UK.
This is a great amount of our population and shows how this publisher has become a success by producing the wide range. This would be great for my magazine a company that has experience in publishing existing successful music magazines which will benefit my magazines auidence & promotion.
E-MAP
The smallest publishing company out of all three selling 59 magazines. On their website it is very unclear as to what magazine they publish.
http://www.emap.com/
Bauer
Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the UK. playing a primary role in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets. These magazines include music magazines such as MOJO, FHM, KERRANG and Q. These are top leading magazines which shows that the company are successful in dealing with this genre. Bauer is successful with 282 magazines in 15 countries.
www.bauer.co.uk
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